• Americans want to travel. How to be a part of their 'safe-cations'

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    July 14, 2020
     
     
     
    INC. THIS MORNING
     
     
     
     
     
     
    Americans want to travel. How to be a part of their 'safe-cations'
     
     
    Good morning,

    In January, when North Dakota's tourism department revealed its tagline for 2020, the coronavirus had barely registered in the U.S. But by summer, the slogan--"Follow your curiosity, not the crowds"--proved prescient. The avoid-the-crowd trip now has a name, too: the "safe-cation."

    Yes, summer travel in the U.S. is projected to fall at least 15 percent compared to last year--but that’s not nearly as large of a drop as one might expect. The reason: road trips, especially for socially distant camping, hiking, biking, and family-friendly outdoor excursions. At some mountain and rural vacation spots, like Jackson, Wyoming’s Jackson Hole Mountain Resort, visitation is even approaching normal.

    If you happen to operate near one such area, you have an opportunity to gain foot-traffic over the next few months by beefing up your cleaning and distancing practices. After all, anyone who’s heading out to low-population areas is likely doing so specifically to avoid Covid-19 risk.

    And if you don’t, you still have a chance to seize on the trend: Many travelers feel safer vacationing closer to home this season, so adjust your marketing plan accordingly. Read our story to learn how to be a part of the great American safe-cation this summer.
     
     
     
     
     
     
     
     
     
     
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    Join Inc. for a conversation with WordPress co-founder and serial entrepreneur Matt Mullenweg, who will discuss embracing productivity, collaboration, and communication in this “new normal.” Mullenweg will also share his thoughts on how shifts in the business landscape will affect company cultures, what returning to a workplace may look like for some, and how distributed workers can build emotional resilience and stay connected.
     

    HERE'S WHAT ELSE I'M READING TODAY:

    Use these five steps to start working toward a more fair and just workplace. (Step 1: Drop the word “minority” from your vocabulary.) --Inc.

    When you eventually return to the office, try keeping some of the work-from-home habits you’ve picked up--like taking actual breaks. --Inc.

    The Paycheck Protection Program worked exactly the way it was supposed to. That’s a problem. --Vox

    Covid-19 surges are introducing a dark reality for many small businesses: Their temporary closures might become permanent. --The New York Times

    If you pivoted your business because of Covid-19, here’s expert advice on how to communicate those changes effectively. --Inc.
     
     
     
     
     
     
     
     
     
     
     
     
    --Cameron Albert-Deitch
    Reporter, Inc.

    How are we doing? Send me ideas and feedback for Inc. This Morning at calbertdeitch@inc.com or on Twitter.

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