• We're proud to be the Navarre area's only independent professionally run Chamber of Commerce with an office located in the "Heart of Navarre" at 1804 Prado Street.  

    As we have for almost 50 years, we remain focused on our mission: "To promote civic and economic prosperity throughout our community."

    INVEST IN NAVARRE! JOIN THE NAVARRE CHAMBER!

  • INVEST IN NAVARRE! JOIN THE NAVARRE CHAMBER!

  • BBB Business Tip: Get your business ready for the holidays

    • Share:
    November 08, 2022
     
     
    BBB® Tuesday Tip
     
     
     
     
     
     
    Photo Courtesy of Getty Images
    
     
    It’s hard to estimate how inflation will impact overall holiday spending, but businesses are already making adjustments to their typical holiday plans.
    Companies are still ramping up online shopping while bringing back in-store promotions in an effort to diversify their distribution.

    How to prepare for the holiday shopping season 

    • Create a plan of action early. Long before the holiday season begins, start planning and setting goals. The forecast for consumer behavior may not be crystal clear, but you can still make sure shelves are stocked and you are promoting products that fit with shoppers’ current reality. Keep in mind your chain of supply could be affected by the pandemic, and plan accordingly.
    • Hiring for the holidays? Stay flexible. The National Retail Federation predicts shoppers are planning on being practical with their purchases and have transitioned to the order online, curbside pick-up model, or are shopping online exclusively. Carefully consider the staffing levels to meet the needs of customers while still helping employees' needs as well.
    • Improve your online presence. There is one thing you can be sure of this holiday season: most businesses are still seeing reduced in-store purchases and increased online sales, which is why you need a strong online presence. Make sure your website and online shop are up-to-date and running smoothly. Be sure to work out any bugs before holiday shopping really picks up. Consider investing in online advertising or social media marketing.
    • Consider flexible payment options. PayPal, a BBB Accredited Business, encourages business owners to take a proactive approach this holiday season by embracing digital payments and flexible payment options for consumers, to keep sales coming in.
    • Try an outdoor pop-up shop. If the weather in your area cooperates, open-air pop-up shops are becoming a popular way to sell goods and services while allowing customers to avoid enclosed spaces. If your community has a weekly open-air market, see if it could be a worthwhile way to increase your sales.
    • Keep your customers safe. Plan for additional customers during the holiday season. Set up hand sanitizer stations and clear signage to direct consumers to what they are looking for faster. Take advantage of enlarged waiting areas to display additional services or smaller, “impulse buy” products.
    • Bring seasonal employees up to speed. Make sure seasonal staff is thoroughly trained. Set up clear policies outlining how you will handle employee notification if one of your staff tests positive.
    • Offer curbside pickup. Curbside pickup can help you and your customers save on shipping costs. In addition, this service can help you win over many consumers who are hesitant to enter a store. Start planning your curbside pickup system as soon as possible and let your clients know it is available.
    • Go cashless and give clients contactless payment options. Cut down on physical contact by going cashless. You can also keep your customers and employees safe by offering contactless payment options like Apple Pay, Samsung Pay, Google Pay, and QR codes.
     
     
     
     
     
     
     
       
    BBB of Northwest Florida
    912 E. Gadsden Street
    Pensacola, FL 32501
    850.429.0026
       
     
     
    Contact:
    Tammy Ward, Communications Director
    tammy@nwfl.bbb.org, (850) 429-0002