NEW BLOG POST: 25 Engaging Holiday Content Ideas
According to GE Capital Retail Bank, 81% of shoppers visit an online store or conduct research prior to purchasing. So, chances are, if you have a website, it will be getting some traction especially this holiday season. That means you need incredible content. You want content that informs your ideal customer on the things they need to know prior to making a purchase. Content that advises them on what to expect when buying from you is also important. Lastly, your content can shape their buying process when you tell them what's important to look for.
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