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  • Santa Rosa County Hot News: September and October Paradise Destination Dreams

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    August 25, 2022

    The Santa Rosa County Tourist Development Office has worked closely with their public relations team at their marketing agency, Paradise, in developing seasonal story angles/ideas to keep Santa Rosa County top-of-mind among national and regional consumer media.
    To be included in these outreach efforts, please provide information with supplementary details (i.e., menu, background info, website links, etc.) separately in the body of an email or Word Doc and high-res images with photo credit, if necessary. 
    To be included in these outreach and social media efforts, please provide information with supplementary details (i.e., menu, background info, website links, etc.) Information can be shared separately in the body of an email or Word Doc and provide hi-res images with photo credit, if necessary.

    Send information to Alex Hurley or Tara  Tufo at ahurley@paradiseadv.com or ttufo@paradiseadv.com
    Select responses will be pitched to national, regional travel and lifestyle media and included in the appropriate social media content cycles.

    Please provide responses by 5:00 p.m. on Wednesday, August 31, 2022 to ahurley@paradiseadv.com or ttufo@paradiseadv.com.

    Destination Dream Topic: What’s New?
    We’re looking for new and upcoming events, recently opened or renovated businesses, and other news that will be happening in Santa Rosa County in the coming months. Media highlights will be those that open at or near the start of 2023.
    Examples include:

    • Events/Programming
    • Concerts/Festivals
    • Seasonal Specials/Deals
    • Openings or Renovation Completions
    • Milestones/Anniversaries
    Destination Dream Topic: Unique Holidays
    The PR team is sourcing a round-up of opportunities that promote unique holidays in September and October that can also be leveraged on social media.

    Examples can include:
    • Events
    • New Programming
    • Third-Party Festivals
    • or Food & Beverage Specials for any of the following 
    September 2022
    • National Beer Lover’s Day - Sept. 7
    • Patriot Day and National Day of Service and Remembrance - Sept. 11
    • National Grandparents Day - Sept. 11
    • National Chocolate Milkshake Day - Sept 12
    • National Cheeseburger Day - Sept. 18
    • National Girls’ Night - Sept. 22
    • First Day of Fall - Sept. 22
    • National Public Lands Day - Sept 24
    • National Coffee Day - Sept. 29
    • Childhood Cancer Awareness Month
    October 2022
    • National Boyfriends Day - Oct 3
    • Do Something Nice Day - Oct 5
    • National Take Your Parents to Lunch Day - Oct 12
    • National Dessert Day - Oct 14
    • National Brandied Fruit Day - Oct 20
    • National Pumpkin Cheesecake Day - Oct 21
    • Breast Cancer Awareness Month

    Destination Dream Topic: Pumpkin Spice and Everything Nice

    The PR team is sourcing a round-up of seasonal dishes and beverages.

    They can be spooky, spicy or even an ode to colors of the changing leaves…the only must is that they be unique and tasty.

    We will be reaching out to various regional and national outlets with the amazing tastes and treats found in Santa Rosa County.

    Please reply to this topic with the following:
    • Business name
    • Name of creation (beverage, dish or dessert)
    • Type of item: non-alcoholic beverage, cocktail, punch, appetizer, entree, etc.
    • Hi-res images (at least 2): one horizontal and one vertical
    • Recipe: many outlets ask for the recipe
    • Quote: why this was crafted
    • Name and title of person providing quote
    • How long will this be on the menu?
    • Image use approval: by sending us this information, you provide permission for Santa Rosa County to utilize this information via Santa Rosa County social accounts as well as online or in print with the press
    • Credit: how you would like your image tagged (i.e. images courtesy of XYZ)
    If there is anything you’d like to submit that may be a good fit for any of the topics above,
    OR if you have an upcoming special event, offering, etc., please send us a note.

    Please make sure to include the following details
    • Business name
    • What’s happening - Who, what, when, where, why
    • Available dates, if applicable
    • Pricing information, if applicable
    • Contact information (contact name and title, phone number, email, website)
    • *Hi-res images with photo credit (2-4 minimum)

    *Images – Please ensure that the photos are clearly named and advise how the images should be credited. Please note, providing these images allows the Public Relations and Social team usage rights for media distribution and subsequent rights for media outlets to use the images in print or online. All images provided will be credited as directed.
    Deadline is Wednesday, August 31 at 5:00 p.m. EST. Send information to ahurley@paradiseadv.com or ttufo@paradiseadv.com if you have any questions.

    Monica McBrien
    Community Outreach Specialist
    Santa Rosa County Tourist Development Office
    8543 Navarre Parkway | Navarre, Florida 32566
    P: 850.981.8906| P: 850.529-5162 | F: 850.981.8903
    Santarosa.fl.gov | Getrelaxing.comFacebook | Twitter | Instagram

    Julie White, Director TDC
    julie@santarosa.fl.gov, (850) 981-8900