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  • On behalf of Paradise Advertising Agency and Santa Rosa County Tourist Development Office: COVID - 1

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    March 13, 2020
    On behalf of Paradise Advertising Agency and at the direction of Julie White, Director of the Santa Rosa County Tourist Development Office; please see the attached COVID-19 Partner Action Plan.

    Please utilize and share these documents with all hospitality partners as needed.




    Social media is a wonderful tool that allows companies to communicate and build relationships with people. Because of this, it is extremely important to recognize that over communication is never a bad thing in times of public uncertainty and disruption. It is our duty to not be reactive, but instead to proactively identify the potentially lasting implications of the messages you are sending. And, once messaging has been identified, it is important that we share it in a calm, informed, empathetic and friendly tone at all times.

    Below are suggested action plan recommendations for SRC tourism partners with regard to COVID-19 communications. Please note, we are actively monitoring the situation not only with the assistance of our local partners, but with direction from the Florida Department of Health, the CDC, Visit Florida as well as the U.S. Travel Association, and will make updates to these suggestions as needs arise.
     
    FOOD SERVICE

    1.  Social Media statements like this always need to have an offline element. Restaurants should enact elevated health standards to safeguard the health of employees and customers. These actions should be listed out on signage in stores, be it something at the cash register, hostess stand, etc. The goal is to remind guests that they are in a safe place. See a list of examples at the bottom of this sheet.

    They can view the CDC Environmental Cleaning and Disinfection Recommendations to learn more here:
    https://www.cdc.gov/coronavirus/2019-ncov/community/organizations/cleaning-disinfection.html

    2. If the establishment has a website, they will need to have a statement on the site. This statement should include the actions they are taking (step 1 - example at end of document) and how they are continuing to monitor the situation. Also, make sure that the statement links to the CDC page since they are updating it continuously. https://www.cdc.gov/coronavirus/2019-ncov/index.html

    3. Once step 1 and step 2 are completed, the establishment will need to post on social media about the actions they are taking and link to the statement on their site. If they do not have a site, then on social media--they can post about the actions they are taking and link to the CDC page.

    4. It is best practices to monitor conversations happening on their platforms as well as in the social media space. It would be in their best interest to have a response prepared for users asking about the virus. See an example below:

    We are continuing to monitor the rapidly changing developments of COVID-19. We are committed to the health and well-being of our customers and employees. Please see a list of elevated health standards we have implemented here: LINK TO STATEMENT PAGE

    For more questions regarding the virus, please visit https://www.cdc.gov/coronavirus/2019-ncov/index.html

    5. From there, stay away from any messaging that may be seen as insensitive.

    ACCOMMODATIONS

    1. Social Media statements like this always need to have an offline element. Hotels should enact elevated health standards to safeguard the health of employees and customers. These actions should be listed out on signage at stores, in rooms, in the lobby, etc. The goal is to remind guests that they are in a safe place. See a list of examples at the bottom of this sheet.

    They can view the CDC Environmental Cleaning and Disinfection Recommendations to learn more here: https://www.cdc.gov/coronavirus/2019-ncov/community/organizations/cleaning-disinfection.html

    2. If the establishment has a website, they will need to have a statement on the site. This statement should include the actions they are taking (step 1 - example at end of document) and how they are continuing to monitor the situation. Also, make sure that the statement links to the CDC page since they are updating it continuously. https://www.cdc.gov/coronavirus/2019-ncov/index.html

    3. It is best practices to monitor conversations happening on their platforms as well as in the social media space.

    It would be in their best interest to have a response prepared for users asking about the virus. See an example below:


    We are continuing to monitor the rapidly changing developments of COVID-19. We are committed to the health and well-being of our guests and employees. Please see a list of elevated health standards we have implemented here: LINK TO STATEMENT PAGE

    For more questions regarding the virus, please visit https://www.cdc.gov/coronavirus/2019-ncov/index.html
     
    OUTDOOR ACTIVITIES
     
    1. For spaces such as the Coldwater Creek, Blackwater River, Navarre Beach, The Pier, Soundside, etc. --make sure that the statement for the county is present. For vendors that are renting out supplies, such as Sage Paddle Co, they will need to have the statement present at their location. See a list of examples at the bottom of this sheet.

    They can view the CDC Environmental Cleaning and Disinfection Recommendations to learn more here: https://www.cdc.gov/coronavirus/2019-ncov/community/organizations/cleaning-disinfection.html
     
    2. If the vendor has a website, they will need to have a statement on the site. This statement should include the actions they are taking (step 1 - example at end of document) and how they are continuing to monitor the situation. Also, make sure that the statement links to the CDC page since they are updating it continuously. https://www.cdc.gov/coronavirus/2019-ncov/index.html

    3. It is best practices to monitor conversations happening on their platforms as well as in the social media space. It would be in their best interest to have a response prepared for users asking about the virus. See an example below:

    We are continuing to monitor the rapidly changing developments of COVID-19. We are committed to the health and well-being of our customers and employees. Please see a list of elevated health standards we have implemented here: LINK TO STATEMENT PAGE

    For more questions regarding the virus, please visit https://www.cdc.gov/coronavirus/2019-ncov/index.html

    4. From there, stay away from any messaging that may be seen as insensitive.


    INDOOR ACTIVITIES

    1. Social Media statements like this always need to have an offline element. Restaurants should enact elevated health standards to safeguard the health of employees and customers. These actions should be listed out on signage in stores, be it something on the window, in the lobby, etc.  The goal is to remind guests that they are in a safe place. See a list of examples at the bottom of this sheet.

    2. If the establishment has a website, they will need to have a statement on the site. This statement should include the actions they are taking (step 1 - example at end of document) and how they are continuing to monitor the situation. Also, make sure that the statement links to the CDC page since they are updating it continuously. https://www.cdc.gov/coronavirus/2019-ncov/index.html

    3. Once step 1 and step 2 are completed, the establishment will need to post on social media about the actions they are taking and link to the statement on their site. If they do not have a site, then on social media--they can post about the actions they are taking and link to the CDC page.

    4. It is best practices to monitor conversations happening on their platforms as well as in the social media space. It would be in their best interest to have a response prepared for users asking about the virus. See an example below:

    We are continuing to monitor the rapidly changing developments of COVID-19. We are committed to the health and well-being of our guests and employees. Please see a list of elevated health standards we have implemented here: LINK TO STATEMENT PAGE

    For more questions regarding the virus, please visit https://www.cdc.gov/coronavirus/2019-ncov/index.html

    5. From there, stay away from any messaging that may be seen as insensitive.


     
    FOR ALL PARTNERS

    Example of a list of actions they are taking to be posted on their website page, in signage and on social media: 

    We are activating a set of temporary, elevated health standards to help safeguard the health of our employees and customers. See a full list of the actions we have implemented below:

    1. Increased cleaning and sanitization of all surfaces in common spaces.

    2. All shared items such as (condiments, sugar, creamers, etc.)/(magazines, signup sheets, pens)/(maps, brochures, guidebooks) have been removed and are available upon request and/or will be added by the staff.

    3. We are actively monitoring both the CDC and Florida Department of Health (FDOH) for updates and are adapting the (store space, hotel common spaces, etc.) in accordance with official recommendations.

    4. Staff has been trained on all Florida Department of Health guidelines and have been directed not to come to work should they exhibit signs of infection.

    5. Our goal is to remain transparent, flexible and steadfast in safeguarding [NAME OF CLIENT OUTLET] for visitors and staff.

    RESOURCES

    CDC COVID-19 Toolkit

    CDC Environmental Cleaning and Disinfection Recommendations

    Florida Department of Health

    Destinations International

    U.S. Travel Association – COVID-19 Toolkit

    Santa Rosa County Tourism Site COVID-19 Landing Page



     
    CURRENT COUNTY TOURISM COVID-19 STATEMENT
     
    Date: March 13, 2020
     
    Santa Rosa County continues to welcome visitors to our unspoiled, uncrowded beaches and charming towns, but we do understand that there is a level of uncertainty surrounding travel at this time.
     
    The Centers for Disease Control and Prevention  (CDC) has not recommended a blanket limit on domestic travel for the general population.
     
    All current expert advice indicates that travel in the U.S. can continue as normal for all those not at high risk.

    The CDC has identified those at high risk as the elderly and those with underlying conditions.

     
    For all other travelers, the CDC and Florida Department of Health encourage the same personal best practices that are standard for a typical flu season – frequent washing of hands, use of sanitizing wipes, consulting with a doctor before traveling when sick, and staying up to date on vaccinations, etc. We will continue to follow the guidance offered by the CDC, as well as those provided by state and local public health authorities.
     
    The Santa Rosa County Tourist Development Office is actively monitoring COVID-19 reports from the CDC as well as the FDOH, and will pass pertinent information as it becomes available via this page.
     
    Our tourism industry remains open for business and we are ready to welcome visitors who are safe to travel.

    Should you have questions about COVID-19 and your ability to travel, the Florida Department of Health has opened a COVID-19 call center, available 24 hours a day, seven days a week, at 1 (866) 779-6121. Questions can also be emailed to
    COVID-19@flhealth.gov.
    Contact:
    Julie White, Director TDC
    (850) 981-8900