Why a Chamber Membership Is the Secret Ingredient to Your Business SuccessFebruary 21, 2021
Everyone wants to know the secret to business success. You know the one that happens overnight with
very little work? The one business secret that can be doing its thing while you enjoy a much-deserved
day on the greens or the open water? Success that happens automatically, like the rubbing of a genie’s
But guess what?
There’s no such thing. Even for those rare businesses that do well overnight (like people who bought
fidget spinners in bulk and sold them at a huge profit), to increase sales past that initial push, they need
to work to put things in place that will ensure long-term success.
But what if I told you there is a secret to long-term business success and it’s incredibly easy to put into
place? You wouldn’t believe me because I just said business success is hard, and it is, but when you have
the right tools it becomes easier.
Chamber membership is one of those secret ingredients for business success.
Why Chamber Membership Is the Secret Ingredient to Success
Chambers may not be secret societies but they are often underestimated in their ability to help.
Here’s how they can assist your business growth in ways that may have been secret to you up until now:
1. They Make Sure the State and Local Business Climates Are Ideal for Business
Many of us assume that all politicians would be pro-business because business is good for the entire
economy, but that’s simply not true. Your needs must be represented at a state and local level. If they
aren’t, legislative issues that are bad for business could affect your ability to grow your operations down
2. Chambers Are Excellent Matchmakers
Everyone knows chambers throw networking events but what some people don’t realize is that they
also can help introduce you to people you want to meet. For instance, if you know you need an
accountant that has experience in your field, the chamber can often introduce you directly. They don’t
charge a matchmaking fee or any sort of commission. They are natural connectors.
3. They Have a Large Business-Oriented Audience
Chambers serve up top-notch business resources so they attract a business-oriented audience. If that’s
what you’re looking for, analyze who follows the chamber and follow those people as well.
4. They Can Help with Sourcing
Many people know to go to the chamber for their hiring needs, but did you also know the chamber is a
reliable source for addressing workforce development concerns? If you have needs for your future
workforce, let the chamber know. They can be on the lookout for that type of employee or can work
with those behind local training and recruitment to ensure you have the human resources you need.
The chamber does many things that you may not have realized could benefit your business. These
activities may not actually be secret but they can be the secret behind your business success.
Christina R. Green teaches small businesses, chambers, and associations how to connect through
content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine,
NTEN.org, AssociationTech, and Socialfish.Contact:Chanda Ryan, President/CEOChanda.Ryan@navarrechamber.com, (850) 939-3267