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  • Why a Chamber Membership Is the Secret Ingredient to Your Business Success

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    February 21, 2021

    Everyone wants to know the secret to business success. You know the one that happens overnight with 
    very little work? The one business secret that can be doing its thing while you enjoy a much-deserved 
    day on the greens or the open water? Success that happens automatically, like the rubbing of a genie’s 
    bottle?

    But guess what?

    There’s no such thing. Even for those rare businesses that do well overnight (like people who bought 
    fidget spinners in bulk and sold them at a huge profit), to increase sales past that initial push, they need 
    to work to put things in place that will ensure long-term success.

    But what if I told you there is a secret to long-term business success and it’s incredibly easy to put into 
    place? You wouldn’t believe me because I just said business success is hard, and it is, but when you have 
    the right tools it becomes easier.

    Chamber membership is one of those secret ingredients for business success.

    Why Chamber Membership Is the Secret Ingredient to Success 

    Chambers may not be secret societies but they are often underestimated in their ability to help.

    Here’s how they can assist your business growth in ways that may have been secret to you up until now: 

    1. They Make Sure the State and Local Business Climates Are Ideal for Business

    Many of us assume that all politicians would be pro-business because business is good for the entire 
    economy, but that’s simply not true. Your needs must be represented at a state and local level. If they 
    aren’t, legislative issues that are bad for business could affect your ability to grow your operations down 
    the line.

    2. Chambers Are Excellent Matchmakers

    Everyone knows chambers throw networking events but what some people don’t realize is that they 
    also can help introduce you to people you want to meet. For instance, if you know you need an 
    accountant that has experience in your field, the chamber can often introduce you directly. They don’t 
    charge a matchmaking fee or any sort of commission. They are natural connectors.

    3. They Have a Large Business-Oriented Audience

    Chambers serve up top-notch business resources so they attract a business-oriented audience. If that’s 
    what you’re looking for, analyze who follows the chamber and follow those people as well.

    4. They Can Help with Sourcing

    Many people know to go to the chamber for their hiring needs, but did you also know the chamber is a 
    reliable source for addressing workforce development concerns? If you have needs for your future 
    workforce, let the chamber know. They can be on the lookout for that type of employee or can work 
    with those behind local training and recruitment to ensure you have the human resources you need.

    The chamber does many things that you may not have realized could benefit your business. These 
    activities may not actually be secret but they can be the secret behind your business success.

    Christina R. Green teaches small businesses, chambers, and associations how to connect through 
    content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, 
    NTEN.org, AssociationTech, and Socialfish. 

    Contact:
    Chanda Ryan, President/CEO
    Chanda.Ryan@navarrechamber.com, (850) 939-3267