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  • Win Small Business Saturday with these pro tips + 5 grant opportunities in November

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    November 04, 2021
     
    + Take our survey and enter to win a $100 Amazon gift card!
     
    Tell us about your business and you could win a $100 Amazon gift card! Our short survey takes about three minutes to complete and provides our editorial team with a wealth of information that’s used to create content your business can tap into all year long. Take the CO— reader survey now!
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    EDITION 122
     
     
     
     
     
    Resources & Tips
    Get ready for Small Business Saturday with these expert tips.
     
    Expert tips for winning Small Business Saturday
    Five retail experts offer their best tips when it comes to popular shopping days like Small Business Saturday — and some of them might surprise you. From what customers are really looking for to maximizing the experience for you and shoppers, you’ll want to check out these tips for success this Small Business Saturday and throughout the holiday selling season.
     
     
     
     
     
     
    The big retailers’ holiday playbook
     
    Smaller retailers may not have the same resources as large retailers, but they can still reap benefits using similar strategies as their larger competitors. See how local stores can take a page from the holiday playbooks of the country’s largest retailers.
     
     
     
    Keep your marketing legal: the rules of sales and coupons
     
    Discount pricing is a great way to boost sales, as long as it doesn’t stray into the category of “deceptive pricing.” Before you announce a sale or mail coupons to your customers, there are some rules you need to know about pricing regulations.
     
     
     
     
     
     
     
     
    QUOTABLE MOMENT
     
    “We really talk about it as a win, win, win. It's a win for the environment. It's a win for consumers — they get food at a third of the price and they get to try some new places. And then it's a win for businesses because they get a little bit of increased revenue from what would otherwise be waste.”
     
    — Claire Oliverson, U.S. head of marketing, Too Good To Go, talks to us about the startup’s mission to salvage food surplus from retailers and restaurants by providing a platform for consumers to purchase the leftovers.
     
     
     
     
     
     
     
    A message from Intuit
     
    Help for the planet and your business — all in one place
     
    Find more sustainable choices to replace high carbon emission activities at your business with no extra hassle, time or cost with the Intuit Climate Action Marketplace. This new online destination provides resources for small businesses to help reduce carbon emissions, while also helping you save money and grow your business. 
     
    Learn More
     
     
     
     
     
     
     
     
    BUSINESS BY THE NUMBERS
     
     
     
    66
     
     
    The age of one entrepreneur whose startup keeps large construction job sites equipped with cutting- edge technology. Read more about these startup founders because you’re always the perfect age to create success.
     
     
         
         
         
    0
     
     
    How much of your marketing budget you should spend before you think about your business’s brand strategy. These practical tips will help you make the right choice for marketing your brand.
     
     
         
         
         
    $10
     
     
    A digital upskilling platform can cost as little as $10 per user, while others are free. Investing in growing your employees’s skill sets doesn’t have to set you back. Learn how to choose a virtual training platform to support your team and business.
     
     
         
     
     
     
     
    FROM OUR PARTNERS AT SQUARESTACK
     
    Get better business insights, at a glance!
     
    Our FREE single sign-on app management system, COmpass, gives you a clear view of your most essential business data — from payroll and finance information to social media metrics — on one screen. Sign up today to access our easy-to-use dashboard, and get a comprehensive picture of what’s happening at your business.
     
    Sign Up for Free!
     
     
     
     
     
     
     
     
    WHAT WE'RE READING
     
     
     
    Why Peet’s Coffee Redesigned Its Loyalty Program
     
    Modern Retail  |  November 1, 2021
     
    Peet’s Coffee is the latest brand to overhaul its loyalty program. The hope, according to the company, is to increase engagement among customers. Peet’s joins a bevy of other companies — both food-related and not — that have upgraded their loyalty programs recently to promote a variety of perks in the hopes of driving more repeat customers.
     
     
     
    Pinterest Announces 'Pinterest TV' Shoppable Live-Stream Series
     
    Social Media Today  |  November 1, 2021
     
    Pinterest is looking to lean into the rising live-stream commerce trend, which has already gained huge traction in China, with its own series of live shopping events, via a new initiative called “Pinterest TV.”
     
     
     
     
     
    Register for the USCC Foundation's Business Solves event on Nov. 17-18.
     
     
     
     
     
    GRANTS & AWARDS
    • Project Entrepreneur, a UBS program, has launched a grant program in partnership with Hello Alice. The Democratizing the Friends & Family Round program aims to help support 30 female founders of color. In addition to $25,000 grants, recipients will receive virtual coaching and skill-building programs. Head over to their website to verify your eligibility before applying. This grant cycle closes on November 10th.
    • Applications are now open for the 2022 Tory Burch Foundation Fellows program. This annual program provides women entrepreneurs from any industry with the opportunity to complete virtual education programming, get one-on-one guidance from leaders in the industry and receive a $5,000 education grant. The application period closes on November 12.
    • The Live Your Dream awards seeks to help women have it all, with over $2.4 million distributed to over 1,500 women annually. Eligibility guidelines for women are listed on the organization's website, and the deadline to apply is November 15.
    • LegalZoom has partnered with the NBA, WNBA and NBA G League to provide $6 million in grants to help small business owners with funding and access to legal services. Small business owners across the country will be eligible to receive $10,000 in grant money, plus $500 toward legal services provided by LegalZoom. The company hopes to help break barriers often faced by minorities, immigrants, LGBTQ community members and women. Applications are open until November 23.
    • More grant & program information can be found here.